GLENFIDDICH

 

The festive period is usually time for tradition and conformity. For some though, tradition doesn’t have to be traditional. 

For the Glenfiddich Christmas campaign they wanted to do something that reaffirmed their status as the Maverick Whisky Makers of Dufftown. Having been given the brief, we came up with the idea of finding people who do things differently at Christmas. 

Straight away we found a group of swimmers who swim Loch Lomond (every week and) on Christmas Day and approached them to be the faces of our festive campaign.