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GAMING
Gaming has seem a huge surge in popularity (especially through lockdown days) and marketing budgets have skyrocketed over the last 5 years. With players projected to spend $175bn, yes billion, across the globe this year, more and more agencies are offering gaming as part of their service to clients.
In the last few years I've been lucky enough to have worked on a variety of briefs from clients that either wanted a game created for their brand or been a part of actually launching and promoting games ranging from AAA titles to mobile gaming platforms. I even convinced New Balance and LFC to launch their 3rd kit exclusively through Pro Evo during the 2018/19 season.
From Warner Brothers (creating mini games for upcoming movie releases) and Pringles, to TV shows to launching Championship Managers new mobile football game, here's a quick overview of some of the titles and games I've been a part of.
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